Cannabis cultivation has always been an entrepreneurial venture. Prior to legalization, small farmers were denied any advantages given to today’s small business operator. They had to create businesses from the ground up, using only personal funding and without the benefit of advertising or marketing. They relied solely on quality of product, reputation and word of mouth.
Nearly 30 million people have small businesses in America but the majority will fail within the first five years. Competition from corporations, rising costs of real estate, increasing regulation requiring expensive licenses, permits and equipment and a crowded market all contribute to driving out locally owned business. It’s more important than ever to support your neighbors and community against the tide of outside interests. When you keep your money local, you make your local economy stronger and that benefits everyone!
Here are some steps you can take to support small cannabis farms in your area:
- Shop at businesses that are owned by people who live in your community. Avoid chain stores and big brands and keep your money where it will help you the most, locally!
- Avoid corporate brands and only purchase cannabis grown by local small farms. If you have a choice between Marley Natural and a local farm, why would you give your dollar to a group of rich investors rather than your neighbor? Your dollar means nothing to a corporation, it means everything to a family.
- Show your support by contacting your government representatives. Show up for community meetings about cannabis and have your voice heard. It takes just five minutes to call or email your local officials if you can’t make it in person. Make sure they know you only support politicians who protect local business owners.
- Share your experience. If you love a local business, be sure to share your experience with others. Sign up for their email list, share their website on your social media, tell your friends about them. Recommend them to your visitors and get active on their social media pages.